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Color Basics

Color Basics

Before you start painting, understanding what color is and how it works will help make your paint projects pop. Learn how color affects the look and feel of a space so that you can make the right color choices from the start.

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  • Color, as we know it, is created by light shining on a surface and bouncing off of that surface to be picked up by our eyes — specifically the optic nerve, which sends a signal to the brain letting us know what color we are seeing. The eye sees different wavelengths of light as different colors. This is why the amount and type of light in an interior space can affect color so drastically.

    Paint finish and the type of light that shines on it can change the way a color looks. This is how a color can look “right” when you paint and then looks different after you’ve painted. Many do-it-yourself painters have found themselves in this predicament. This is because of an effect called metamerism. You have probably experienced this effect when putting on socks. In incandescent light, it may look like you’ve put on two black socks, only to find in different light, such as fluorescent or natural light, that one sock is dark blue. See the paint project, “How Light Affects Paint Color” for more in-depth details.

    Color BasicsColor can affect how a room looks and feels, and can dramatically change your sense of space. As a general rule for interior painting projects, dark colors can make spaces feel smaller — or cozy, if that’s the effect you’re going for — while light colors will make spaces feel larger. Light colors are ideal to make small spaces seem bigger than they truly are.

    When choosing colors, you need to keep in mind three features of color: hue, intensity and value:

    • Hue - A color’s hue is the name we use to identify and describe it — for example, blue or red.
    • Intensity - A color’s intensity is a measurement of its purity, or how saturated it is — how “blue” it is, for example. A pure color is one that approximates a single wavelength, rather than say, a color made up of a few wavelengths. Most everyday colors you see are a mixture of different wavelengths.
    • Value - A color’s value is a measure of its lightness or darkness. A “tint” is created by making a hue brighter by adding white. Adding black to a hue will make it darker, which is referred to as a “shade”.
     

$7 Instant Savings

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On all paint and stain through June 23rd, 2015. For a location near you call 1-800-6-Hardware or 1-800-642-7392. Available while supplies last. Offer available at participating stores. Product, prices, and promotion period may vary. True Value retailers are independently owned and operated and may decide to opt out of the promotion.

PAINT SALE - $5 FOR A QUART OF EASYCARE PAINT

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Buy a quart of EasyCare Ultra Premium paints for $5 through October 6th, 2015. For a location near you call 1-800-6-Hardware or 1-800-642-7392. Available while supplies last. Offer available at participating stores. Product, prices, and promotion period may vary. True Value retailers are independently owned and operated and may decide to opt out of the promotion.

 

Paints ranked by a leading consumer magazine for various qualities. Results varied by sheen. EasyCare was priced lower than those in top ten ranking based on published retail values at time of testing.

Buy One Get One Free

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On a gallon of EasyCare and WeatherAll paints, and Woodsman stain through July 19, 2016. For a location near you call 1-800-6-Hardware or 1-800-642-7392. Available while supplies last. Offer available at participating stores. Product, prices, and promotion period may vary. True Value retailers are independently owned and operated and may decide to opt out of the promotion.

$5 off Paint Sale!

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On a gallon of EasyCare and WeatherAll paints, and Woodsman stain through September 27, 2016. For a location near you call 1-800-6-Hardware or 1-800-642-7392. Available while supplies last. Offer available at participating stores. Product, prices, and promotion period may vary. True Value retailers are independently owned and operated and may decide to opt out of the promotion.

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